July 07 2015

AdWatch: Safelite’s Convenient Mobile Scheduling Means Customers Don’t Have to Miss a Thing


Renee Cacchillo, Safelite Senior Vice President of Customer, Brand & Technology
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Several years ago, we introduced our Safelite Advantage™ brand promise based directly on customer feedback and designed to separate Safelite AutoGlass from our competitors.

The latest ad continues to show customers the ease of doing business with us.



The ad shows that with Safelite's convenient online scheduling, busy families don't have to miss a beat – in this case – the kids' dance recital.

The theme continues from an ad introduced...

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June 30 2015

More Customers Willing to Review Great Service


Melina Metzger, Public Relations Manager
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In our recent reader pull, we asked: “I’ll complete a customer survey if: 1) I received great service, 2) I received bad service, 3) Whenever I can, 4) The company representative specifically asked me, or 5) Never.

Results are in! The majority of people responded that they like reward great service by completing the service and only a small percentage complete the survey to report bad service. Meanwhile 20 percent are willing to complete surveys whenever they can.

JunePoll

For our next reader poll, let’s revisit a question we first posed four years ago: Have American consumers come to expect poor customer service?

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