August 04 2015

The Power of Unfiltered Online Customer Reviews

Renee Cacchillo, Safelite Senior Vice President of Customer, Brand & Technology

All the headlines declare, “Customer service is the new marketing.” Safelite AutoGlass is taking that to heart, offering a level of transparency into customer reviews like never before.

Partnering with Bazaarvoice, Safelite customers are asked to post a review online. Safelite then posts those reviews – unfiltered – on its home webpage. Some may say that’s a bold move… but for us, we want to hear from customers any way they want to share their feedback. This means we must continue our efforts of being customer driven, and this system is holding us accountable.

Online Safelite Reviews

We’re pleased to see our efforts to deliver a superior customer service are paying off! With more than 34,000 online reviews to-date, we’re averaging a 4.6 out of 5 stars! In a business that relies on referrals and recommendations, thanks to our customers who are willing to provide their feedback!

See all of our online reviews at

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July 28 2015

Excellence in Service Profile: Michael Sanders, Technician

Tom Feeney, Safelite® President and CEO

Safelite’s Excellence in Service program recognizes employees when they are complimented for customer service. Winners earn points to purchase online merchandise. Here is the latest profile of one of our Excellence in Service honorees:

This is a letter from Carol and Fred B.:

Michael Sanders did a great job installing our new windshield and left the car cleaner than he found it. But he also did something very special. Just making conversation with him, I mentioned that in losing the old windshield, we were losing an old faded military sticker that was affixed to it.

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